Use of Colloquial in mainstream media, etc. – administering slow poison to a language!

Colloquial or Slang is used basically in an informal conversation. These have found its acceptance in various places like movie scripts/screenplays, theatre plays, soapies and even in the advertising world.  

Over a period of time, there has been a spate of new slangs, in words and phrases that have found acceptance in the presentation of a language. The process of new slangs and its acceptance into the mainstream, continues.

The impact and importance of slang on everyday conversation has, probably, made it imperative in its usage in the entertainment and information worlds. The creators of these worlds have tilted towards this naturally, to exploit the placebo effect, using these slangs with a view to relate closely to their clientele and customers.

So far so good.

My grouse is the use of the slangs in the mainstream media like the news (both print and visual media). I strongly feel that the use of slangs in the mainstream media, which is currently unbridled and almost a law unto themselves (save for a poor Ombudsman who has more on the plate than to look at this aspect), must be strictly avoided. The media houses themselves must self-regulate their editorial staff before airing the news or such. 

They must be the first ones to uphold the respect for language in its pure form without using the slangs.  

Just think of the impact this has on the language or its culture by the use of crude slangs.

What reason can you give the youngsters when asked, why no steps were taken to teach us the correct language?

Can the newspersons indulge their own kith and kin, should they be conversing in slangs?  

Who is responsible for the death of a language or a culture because of the wrong use of slangs?

In my humble opinion, if left uncorrected, this will erode the respect and reverence one has for their language.

My two cents:

As far as possible, avoid using the slangs in the mainstream media like news and other programs. It is nauseating to hear colloquial in news and you end up switching the channels.

Should the theme of the play/advert not require the use of slangs, avoid it as you are not seeing the broad picture of how the slangs are impacting on the young minds (particularly school kids) who emulate these in their daily lives and also presume this as a perfectly normal way of speaking.